
Beach Life is a business simulation and strategy game developed by Deep Red Games and released for Windows in 2002. Players take on the management of an island holiday resort, overseeing its construction, staffing, and finances to keep visiting guests satisfied. Success depends on identifying and responding to the individual needs of each vacationer, which requires carefully selecting the right mix of accommodation, entertainment, and retail facilities. Balancing the demands of a growing resort population while maintaining profitability forms the core challenge of the game. Published by Eidos Interactive, Beach Life sits within the resort management subgenre of strategy games, offering a lighthearted tropical setting alongside the logistical and economic demands typical of the period's construction and management simulations.